Body Glove is one the world’s most recognized brands that develops products that enhance and protect us both above and below the water’s surface. As an American Heritage brand, they came to us to ensure brand consistency and develop the brand architecture for their splash into the dynamic world of sports compression and support. We created a unique, 360 degree integrated campaign for this new initiative including their online, in-store, and conference presence. We’ve learned a lot from our friends at BG: "Do What You Love. Love What You Do."