Sports advertising is a high-risk, high-reward venture. Establishing brand awareness among sports fans, however, can make a big impact on your marketing efforts. Here are three essential things to know: It’s big Sports advertising is big. So much so that it’s not necessarily comparable to other marketing niches. Assuming that you turned on a TV, […]Read More →
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Posts Tagged 'advertising'
Economic Impact and Exposure Value Tops $40 Million MIAMI, Fla. (April 15, 2015) – The Memphis Tigers football team may still be celebrating its dramatic 55-48 overtime win over BYU on December 22 at Marlins Park, but there’s no doubt that the real long-time winner of the inaugural Miami Beach Bowl is Miami-Dade County according […]Read More →
Any baseball fan knows just how important data and analytics are. Likewise, most business owners have witnessed the impact of analytics on marketing first-hand. The latest development marks another tally in the analytics column. As of now, Adobe wants to throw its hat in the analytics ring. The company sees an opportunity to help businesses […]Read More →
(CNN) Milan has Moxy, while much of Europe is painted Blu. Jaz in the City is playing in Amsterdam come September. EVEN increases the odds of a good night’s sleep, while Tune is in harmony with scaled-down budgets. And then there’s the vibrant Vib and a new venue, Venu, soon arriving in Dubai. These statements […]Read More →
Being able to identify your brand is a crucial element in the world of business. When you know who you are and what your brand is, you will be able to better conduct business. This article will discuss four things you should do for brand identity. Establish Your Foundation Lay the foundational elements of your […]Read More →
How much of your marketing budget should you spend on digital advertising? The answer to this question varies from business to business. It completely depends on your company, your industry, and your goals. One thing is clear, though: marketers are starting to allocate more money to digital advertising. Just within the past year, we’ve seen […]Read More →
For those who have taken courses in creative writing, you may be surprised as to how relevant those skills are for advertising. In today’s digital age, the most important characteristic of effective advertising is simple, yet engaging content. Starting in the 20th century, writers started to value simple text over unnecessarily complicated detail. Their goal […]Read More →
Without proper branding, your online website or business may disappear into the midst of millions of websites. It is critical to prevent this from happening, and learning about online branding is a huge step in the right direction towards creating a memorable brand for your business. Use Keywords Effectively to Gain Exposure In order […]Read More →
For several years, businesses have been reluctant to devote advertising dollars to Facebook when trying to target teenage audiences.Read More →
When it comes to calculating your business’s advertising budget, the first thing you must do is think about where your business is currently and what goals you have set for your company and yourself.Read More →
With American Airlines recently merging with U.S. Airways and looking to rebrand itself, much has been said about airline brands, travel brands, and airline advertisingRead More →
As the advertising world moves digital, the importance of an effective social media presence cannot be overstated. Your audience’s first contact with your brand could very well be over Twitter or Facebook, which means you need to ensure that the impression you make is a good one.Read More →