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Posts Tagged 'advertising'

May 08
shutterstock_222253792

What Makes Sports Advertising so Special

Sports advertising is a high-risk, high-reward venture. Establishing brand awareness among sports fans, however, can make a big impact on your marketing efforts. Here are three essential things to know: It’s big Sports advertising is big. So much so that it’s not necessarily comparable to other marketing niches. Assuming that you turned on a TV, […]

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Apr 27
miami-beach-bowl-helmet-logo

Miami-Dade Scores Big Win from Inaugural Miami Beach Bowl

Economic Impact and Exposure Value Tops $40 Million MIAMI, Fla. (April 15, 2015) – The Memphis Tigers football team may still be celebrating its dramatic 55-48 overtime win over BYU on December 22 at Marlins Park, but there’s no doubt that the real long-time winner of the inaugural Miami Beach Bowl is Miami-Dade County according […]

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Apr 09
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Adobe Enters the Marketing Analytics Ring

Any baseball fan knows just how important data and analytics are. Likewise, most business owners have witnessed the impact of analytics on marketing first-hand. The latest development marks another tally in the analytics column. As of now, Adobe wants to throw its hat in the analytics ring. The company sees an opportunity to help businesses […]

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Feb 23
Branding

4 Tips for Brand Identity

Being able to identify your brand is a crucial element in the world of business. When you know who you are and what your brand is, you will be able to better conduct business. This article will discuss four things you should do for brand identity. Establish Your Foundation Lay the foundational elements of your […]

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Feb 17
Online advertising written in search bar

Marketers Are Spending More on Digital Advertising

How much of your marketing budget should you spend on digital advertising? The answer to this question varies from business to business. It completely depends on your company, your industry, and your goals. One thing is clear, though: marketers are starting to allocate more money to digital advertising. Just within the past year, we’ve seen […]

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Jan 26
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Effective Advertising is Nothing More than Good Writing

For those who have taken courses in creative writing, you may be surprised as to how relevant those skills are for advertising. In today’s digital age, the most important characteristic of effective advertising is simple, yet engaging content. Starting in the 20th century, writers started to value simple text over unnecessarily complicated detail. Their goal […]

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Jan 20
Online-Brand

Improve Your Online Branding with These Simple Tips

  Without proper branding, your online website or business may disappear into the midst of millions of websites. It is critical to prevent this from happening, and learning about online branding is a huge step in the right direction towards creating a memorable brand for your business. Use Keywords Effectively to Gain Exposure In order […]

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May 01
graphic-design-social-media

Graphic Design and Social Media: Why Your Visuals Matter

As the advertising world moves digital, the importance of an effective social media presence cannot be overstated. Your audience’s first contact with your brand could very well be over Twitter or Facebook, which means you need to ensure that the impression you make is a good one.

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