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May 08

What Makes Sports Advertising so Special

Sports advertising is a high-risk, high-reward venture. Establishing brand awareness among sports fans, however, can make a big impact on your marketing efforts. Here are three essential things to know: It’s big Sports advertising is big. So much so that it’s not necessarily comparable to other marketing niches. Assuming that you turned on a TV, […]

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Apr 27

Miami-Dade Scores Big Win from Inaugural Miami Beach Bowl

Economic Impact and Exposure Value Tops $40 Million MIAMI, Fla. (April 15, 2015) – The Memphis Tigers football team may still be celebrating its dramatic 55-48 overtime win over BYU on December 22 at Marlins Park, but there’s no doubt that the real long-time winner of the inaugural Miami Beach Bowl is Miami-Dade County according […]

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