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Marketing

Apr 09
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Adobe Enters the Marketing Analytics Ring

Any baseball fan knows just how important data and analytics are. Likewise, most business owners have witnessed the impact of analytics on marketing first-hand. The latest development marks another tally in the analytics column. As of now, Adobe wants to throw its hat in the analytics ring. The company sees an opportunity to help businesses […]

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Feb 17
Online advertising written in search bar

Marketers Are Spending More on Digital Advertising

How much of your marketing budget should you spend on digital advertising? The answer to this question varies from business to business. It completely depends on your company, your industry, and your goals. One thing is clear, though: marketers are starting to allocate more money to digital advertising. Just within the past year, we’ve seen […]

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Jan 26
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Effective Advertising is Nothing More than Good Writing

For those who have taken courses in creative writing, you may be surprised as to how relevant those skills are for advertising. In today’s digital age, the most important characteristic of effective advertising is simple, yet engaging content. Starting in the 20th century, writers started to value simple text over unnecessarily complicated detail. Their goal […]

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Jan 20
Online-Brand

Improve Your Online Branding with These Simple Tips

  Without proper branding, your online website or business may disappear into the midst of millions of websites. It is critical to prevent this from happening, and learning about online branding is a huge step in the right direction towards creating a memorable brand for your business. Use Keywords Effectively to Gain Exposure In order […]

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Jul 24
Graphic design

Reach the Success You Desire by Focusing on Graphic Design

Graphic design is everywhere you go, on the exterior of buildings, billboards, magazines, and websites. Achieving success with your business requires more than just a few steps or getting lucky, you need to be able to bring people in on a consistent basis, or you will have trouble lasting over the long run.

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