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May 08

What Makes Sports Advertising so Special

Sports advertising is a high-risk, high-reward venture. Establishing brand awareness among sports fans, however, can make a big impact on your marketing efforts. Here are three essential things to know: It’s big Sports advertising is big. So much so that it’s not necessarily comparable to other marketing niches. Assuming that you turned on a TV, […]

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Apr 09

Adobe Enters the Marketing Analytics Ring

Any baseball fan knows just how important data and analytics are. Likewise, most business owners have witnessed the impact of analytics on marketing first-hand. The latest development marks another tally in the analytics column. As of now, Adobe wants to throw its hat in the analytics ring. The company sees an opportunity to help businesses […]

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Feb 23

4 Tips for Brand Identity

Being able to identify your brand is a crucial element in the world of business. When you know who you are and what your brand is, you will be able to better conduct business. This article will discuss four things you should do for brand identity. Establish Your Foundation Lay the foundational elements of your […]

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