What Your B2B Business Needs to Know About Inbound Marketing While the Internet has long been a resource for consumers looking to learn more about a product or find a cheaper option, many B2B buyers have stuck to older methods of buying. By the looks of it, however, this is changing. According to the […]Read More →
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When Businesses Need to Establish a New Brand Identity A company’s brand identity is an invaluable component of its marketing campaign. If your brand identity doesn’t match your business, then you’ll never be able to get the attention of your target audience. When things aren’t working, businesses sometimes have to change their brand identity. This isn’t an […]Read More →
Using Creative Media to Build your Business When looking to build a business, being creative is one of the most important steps. Creative media is something that can help with that process. If you are looking to add creative media to your marketing plan, be sure to incorporate a few of the following items. Be Provocative […]Read More →
Proposed Changes to Pharmaceutical Advertising Could Eliminate Lengthy Disclaimers No matter the medication or the disease, all pharmaceutical advertising stands out for one telltale characteristic – the long, detailed list of medical information outlining the health risks and side effects of the advertised drug. The Food and Drug Administration is now weighing changes to direct-to-consumer pharmaceutical […]Read More →
Generating Your Brand’s Identity If you are a business owner or a business manager, you are likely being faced with a challenge of bringing in more revenue. You are also probably challenged with improving your profit as best you can. Waiting to see good results can certainly be stressful and difficult. The results of […]Read More →
Internet Marketing: The Best Way I Know to Reach More People on Twitter Social media is an art. Social media is a science. Social media is imperative for your small business. The first two statements are true, and the last, barring an extremely unusual situation, is also true as well. Of course, many small […]Read More →
Emojis are now a branding tool If you’re wanting to reach a younger audience, you may want to consider emojis in your next ad campaign. That’s what the Partnership for Drug-Free Kids are doing. They were behind #abovetheinfluence and all of the “this is your brain on drugs” commercials. The organization’s goal was to really capture the […]Read More →
3 Things Your Brand Identity Needs Before it is Created A brand identity is not something that is successful unless the proper groundwork has been laid out beforehand. With the right strategic thinking and patient planning, a winning brand identity is formed. This post will go over three incredibly important things your brand identity needs before […]Read More →
Reign on Twitter With This Simple Marketing Hack If you want to make money online, if you want to grow your business, if you want to connect with more customers, then you need a good marketing strategy. Marketing is not just about connecting with anyone. The essence of marketing is about connecting with prospects, forging relationships […]Read More →
The Two Roles of Advertising – Part 2: Branding In Part 1 of this series, we explained that advertising is any activity a company might engage in to place itself in front of potential customers, and went on to discuss video advertising in a selling role. In Part 2 we’ll discuss… Advertising in a branding role […]Read More →
The Two Roles of Advertising – Part 1: Selling For the purposes of this two-part series, advertising is any activity a company might engage in to place itself in front of potential customers. In this context, advertising fills two important roles in an overall marketing strategy. Some advertising aims to create interest in a particular product […]Read More →
Internet Marketing: It’s Time to Break Up With Bad Backlinks In the old days of the internet (well at least before Google’s Penguin update, which was in 2012) marketing was simpler. You didn’t have to be creative or clever. All you had to do was pay a link farm a nominal fee, and you would receive […]Read More →