3 Things To Look For In The Perfect Ad Agency For Your Business
The relationship between advertising agencies and its clients is a symbiotic one. Unlike other freelance entities that brands hire, ad agencies are viewed as strategic partnerships where both parties benefit from the client’s success.
For this reason, your success with an ad agency will boil down to how well their brand complements your brand, and how well you both share the same vision and goals.
With this said, hiring an ad agency and developing a strong relationship with your new partners from the get-go is vital. Here are three things to look for in the perfect ad agency that’s right for your business when evaluating a list of candidates.
1. Individual Talent and Expertise
The number of people employed by an ad agency will vary from a small tight-knit group of locals to dozens of skilled individuals located around the world. It’s a good idea to know who, specifically, will be working on your marketing efforts.
Ask for the names, backgrounds and expertise of the individuals assigned to maintaining your account. Knowing the individual’s experience and capabilities allows you gauge turn around times and the type of impact you can expect.
It’s also a good idea to call up potential ad agencies and speak to one of the agency’s core team members. Strike a conversation and see if there’s any chemistry between the two brands. If their personalities aren’t a good fit for your brand its the message you’re trying to convey, then continue the hunt for other agencies.
2. Strategic Thinking and Planning
One of the most critical components of an ad agency that separates the great from the average is the agency’s strategic abilities. The agency’s proposed strategy, proposition value and their ability to execute campaigns in a way that sets your brand apart from the competition is imperative to successfully partnering with an agency.
During the hiring process, inquire about the ad agency’s strategy. Ask for marketing reports detailing your brand’s products and industry. Ask what they see as the biggest challenge facing your brand, and what their solution to the problem would be.
The more details an ad agency is willing to give you in their initial assessment, the better. Even with this said, don’t expect a step-by-step blueprint before you’re even technically a client.
3. Creative Prowess
Nearly every successful marketing and advertising campaign will have a strong creative element infused throughout. Ad agencies who are able to command the audience’s attention through the strategic use of creative elements are more likely to obtain more leads, higher click-through-rates and stronger customer engagement.
It’s tough to gauge an agency’s creativity without going through one of their campaign strategies in real-time. But it can be done by acquiring case studies of the agency’s past successful campaigns. Find the brands that match these successful campaigns and ask the owners or rep’s about the agency’s use of creativity.
Are these campaigns utilizing clever and creative tactics or is there an overwhelmingly strong corporate tone used throughout the entire strategy?
Has the agency won any creative awards or produced high quality content on the topic of creativity? Ask your self and the ad agency these questions and more to get an accurate idea if the company’s creative vision will align with your own.
Not sure you’re currently paired with the right ad agency? Need an agency whose willing to match your vision and do everything they can to drastically improve your brand’s online presence? Feel free to contact us today for more information.