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Archive for January, 2016

Jan 18
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To What Extent Does Your Product Determine Your Brand Identity?

To What Extent Does Your Product Determine Your Brand Identity? Take a moment and think of a few companies that have strong brand identities. Jeep, Apple, Microsoft, Harley Davidson, and Samsung are all somewhere on that list. The common thread among them is that they all sell products that their customers want (and not need).  The […]

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