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Archive for July, 2015

Jul 23
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Emojis are now a branding tool

Emojis are now a branding tool   If you’re wanting to reach a younger audience, you may want to consider emojis in your next ad campaign. That’s what the Partnership for Drug-Free Kids are doing. They were behind #abovetheinfluence and all of the “this is your brain on drugs” commercials. The organization’s goal was to really capture the […]

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Jul 17
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3 Things Your Brand Identity Needs Before it is Created

3 Things Your Brand Identity Needs Before it is Created   A brand identity is not something that is successful unless the proper groundwork has been laid out beforehand. With the right strategic thinking and patient planning, a winning brand identity is formed. This post will go over three incredibly important things your brand identity needs before […]

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Jul 10
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Reign on Twitter With This Simple Marketing Hack

Reign on Twitter With This Simple Marketing Hack   If you want to make money online, if you want to grow your business, if you want to connect with more customers, then you need a good marketing strategy. Marketing is not just about connecting with anyone. The essence of marketing is about connecting with prospects, forging relationships […]

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Jul 06
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The Two Roles of Advertising – Part 2: Branding

The Two Roles of Advertising – Part 2: Branding   In Part 1 of this series, we explained that advertising is any activity a company might engage in to place itself in front of potential customers, and went on to discuss video advertising in a selling role. In Part 2 we’ll  discuss… Advertising in a branding role […]

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