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Archive for June, 2015

Jun 25
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The Two Roles of Advertising – Part 1: Selling

The Two Roles of Advertising – Part 1: Selling   For the purposes of this two-part series, advertising is any activity a company might engage in to place itself in front of potential customers. In this context, advertising fills two important roles in an overall  marketing strategy. Some advertising aims to create interest in a particular product […]

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Jun 16
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Internet Marketing: It’s Time to Break Up With Bad Backlinks

Internet Marketing: It’s Time to Break Up With Bad Backlinks   In the old days of the internet (well at least before Google’s Penguin update, which was in 2012) marketing was simpler. You didn’t have to be creative or clever. All you had to do was pay a link farm a nominal fee, and you would receive […]

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Jun 02
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3 All Too Common Branding Mistakes You Want to Avoid

3 All Too Common Branding Mistakes You Want to Avoid   Branding is a necessary component of every professional entity and therefore deserves special attention. There are many things you can do right for a strong band, but there are also many things you can do wrong. These are three of the most common branding mistakes […]

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